TV for Dogs Reaches Prime Time

Bark if you love DogTV.

The new made-in-Israel U.S. cable channel is scientifically programmed to keep pooches stimulated, happy and comforted when they’re home alone.

When dogs are left alone, they can get depressed, lose their appetite and their desire to play, says DogTV CEO Gilad Neumann. There are 46 million households with dogs in the United States, encompassing a total of 78.2 million pet canines.

“That’s quite a few potential viewers and many lonely dogs,” he said. “It’s all very scientific, although I know it sounds like a joke. When you dig deeper, you see it’s a serious business.”

Time Warner Cable and Cox Communications began a six-month free trial of the 24-hour digital channel on Feb. 13 for their one million viewers in San Diego. If it is successful, DogTV will be distributed more widely as a subscription-based service, Neumann said.

The concept came from Ron Levi, a New York-born dog lover and chief content officer at Jasmine Group, a private media communications company in Ramat Gan…

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And here is a video of Victoria discussing DogTV, which aired on HLN on April 26th, 2012:

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